The SEO industry is plagued by know-it-all SEO's who conclude that they know this or that about Google, or who prophesize that this or that strategy is the best way to succeed at Google. Remarkably, the real 'secrets' of SEO are actually well known: good keyword-heavy content, well structured tags, and lots of links. Beyond that: hard work. And don't think that you know it all, because you (and I don't). We see through a glass, darkly.
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