Advanced Google AdWords will help you create strategies to improve many aspects of your marketing including:
- Choosing and organizing keywords based upon user intent so your ads and landing pages are always relevant to the searcher.
- Controlling under which conditions your ad shows so you can save money and increases your conversion rate.
- Write ads that increase not just click-through-rates and profits
- Understanding quality score so that you can monitor and increase your quality score
- Learn how to set bids based upon ROI, time of day, profits, geography, and more
- Strategies for organizing your account based upon your goals
- Conversion tracking strategies to learn what parts of your account lead to sales
- Master testing ad copy and landing pages
- Follow step-by-step instructions to create action plans so you can easily monitor and manage your campaigns.
- Learn how to tame the content network so you can profitable expand your advertising goals.
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